The sensitive among you will think I'm ranting. But before you get your panties in a bunch hear me out. Check out the first vid...
The guy looks good. He looks like a Marine. Box checked. He's shown going back through his neighborhood. Ok. It goes against the theme that we're all Marines, light and dark green but all Marines, but we'll check that box too. Its the ending that has me wondering where Headquarters Marine Corps and its advertising agency are at. Once again we see the "Meals on Wheels" promotion of the Marine Corps.
I mean seriously. With commercials like this, can you tell the difference between USAID and the Marine Corps? You still don't get it? Ok, let me be a bit more clear. Without the uniforms, without the weapons and without the heavy machinery what is the difference between the message being sent out by the world's finest fighting organization and the Peace Corps?
Quite honestly if the type of person that the Marine Corps is attempting to recruit is jazzed about helping people around the world (and yes even here at home) then the Marine Corps is going to lose that recruiting war. If the Marine Corps is going by polling then my theory that the closer to Washington D.C. the dumber you get is in full force. Do you really believe that pollsters actually get the real story? Do you believe that once a person is in the pipeline to becoming a Marine that he isn't going to say exactly what he/she believes the interviewer wants to hear?
The goal is to recruit more gays, women and minorities. Maybe this will work but the "old" style recruiting commercials were more in keeping with the Marine Corps ethos and they even talked about the ethical warrior...
The guy looks good. He looks like a Marine. Box checked. He's shown going back through his neighborhood. Ok. It goes against the theme that we're all Marines, light and dark green but all Marines, but we'll check that box too. Its the ending that has me wondering where Headquarters Marine Corps and its advertising agency are at. Once again we see the "Meals on Wheels" promotion of the Marine Corps.
I mean seriously. With commercials like this, can you tell the difference between USAID and the Marine Corps? You still don't get it? Ok, let me be a bit more clear. Without the uniforms, without the weapons and without the heavy machinery what is the difference between the message being sent out by the world's finest fighting organization and the Peace Corps?
Quite honestly if the type of person that the Marine Corps is attempting to recruit is jazzed about helping people around the world (and yes even here at home) then the Marine Corps is going to lose that recruiting war. If the Marine Corps is going by polling then my theory that the closer to Washington D.C. the dumber you get is in full force. Do you really believe that pollsters actually get the real story? Do you believe that once a person is in the pipeline to becoming a Marine that he isn't going to say exactly what he/she believes the interviewer wants to hear?
The goal is to recruit more gays, women and minorities. Maybe this will work but the "old" style recruiting commercials were more in keeping with the Marine Corps ethos and they even talked about the ethical warrior...